Lost Media GroupLet’s talk ↗
WORK / LOST MEDIA GROUP

The work rarely stays
where it starts.

Marketing is often the starting point. The evidence determines where we go next.

Explore the work ↓
01 / FOLLOW THE EVIDENCE

Start with what’s visible.
Understand what’s connected.

A storefront depends on the inventory behind it. An inquiry depends on what happens after someone makes contact.

These two partnerships show how digital marketing and conversion work can lead into the systems that make growth possible.

02 / SLICES CONCESSION

Commercial ice cream equipment
Ecommerce + phone sales

A broader view of
an ecommerce business.

The storefront is only one part of the sale.

Slices sells complex, high-value commercial ice cream equipment, including used and refurbished machines. The customer experience reaches into inventory, product information, sales and fulfillment.

THE STARTING POINT

Help customers find, understand and buy.

The relationship includes ecommerce strategy, digital marketing, SEO, conversion and analytics. Work across WooCommerce, product pages, site architecture and search helps customers navigate a considered purchase.

Google Ads, Meta remarketing, email and campaign landing experiences remain connected to that buying journey.

WHERE THE WORK LED

Connect the experience to the systems behind it.

Inventory and product data could not be treated as separate from the website. Connecting Zoho Inventory with WooCommerce required a dependable way to identify products and understand synchronization problems.

The integration moved toward SKU-based product identity. Custom logging made errors visible and diagnosable, while the work addressed duplicate and invalid SKUs and data integrity.

THE BUSINESS BEHIND THE STOREFRONT
  1. 01Available
  2. 02Allocated
  3. 03In production
  4. 04Shipped

Website, phone and manual sales all depend on understanding the same inventory journey.

WHAT CHANGED

More visibility into the moving parts.

Integration logging supports diagnosis. Analytics, conversion tracking, source attribution and executive dashboards bring marketing and business performance into clearer view.

THE BIGGER PICTURE

One partner who sees both sides of the sale.

The work connects what customers experience with the inventory, technology and processes required to support it. That context informs the next marketing, ecommerce and systems decision.

ECOMMERCE / DIGITAL MARKETING / CRO / TECHNOLOGY / INTEGRATION / DATA

Read the case study
03 / FAMILY THERAPY ASSOCIATES
OF JACKSONVILLE

Premium private-pay therapy
An evolving strategic partnership

The lead was
only the beginning.

Follow the inquiry all the way through.

When business performance weakened, the diagnosis extended beyond traffic and advertising. The question was where growth was breaking between a person looking for help and becoming a client.

THE STARTING POINT

Connect acquisition to the client journey.

Google Ads, Meta advertising, SEO, referral marketing and campaign measurement remain significant parts of the work. Website conversion, therapist discovery, “Get Matched” messaging and scheduling paths help people take the next step.

WHERE THE WORK LED

Look beyond the first contact.

Diagnosis considered competition, positioning, clinician availability, scheduling, inquiry friction and follow-up. Marketing performance depended on understanding what happened after an inquiry arrived.

A more disciplined inquiry-management system in GoHighLevel created a defined process, clearer ownership and structured follow-up, including paperwork reminders and longer-term nurturing.

FROM INQUIRY TO CLIENT
A SIMPLIFIED VIEW OF THE PROCESS
  1. 01
    New inquiryRecord the source and assign ownership.
  2. 02
    Connection + paperworkTrack contact and the next action.
  3. 03
    Review + recommendationMake progress through intake visible.
  4. 04
    Appointment + paymentFollow the path through scheduling.
  5. 05
    Became clientConnect the outcome to the inquiry.

Separate lost and long-term follow-up paths keep the rest of the journey visible.

WHAT THE SYSTEM MAKES POSSIBLE

What happened to every inquiry?

A defined pipeline gives the team a framework for seeing where inquiries stand, who owns the next step and why people do not book. Reporting is being developed around stage conversion, source performance, lost reasons and inquiries needing follow-up.

This is an evolving partnership. The capability is a clearer view of the conversion process and a more disciplined way to act on it.

DIGITAL MARKETING / CRO / CRM / CUSTOMER JOURNEY / AUTOMATION / DATA

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04 / THE COMMON THREAD

Different businesses.
Same discipline.

Follow the evidence. Understand the connections. Build what the business needs to move forward.

LET’S FIND THE NEXT MOVE

Bring the problem.
We’ll help find the way.

Tell us what isn’t working,
or what should be working better.

Let’s talk about your business ↗