“We need more conversions.”
The constraint might sit in the messaging. Or in pricing, merchandising, sales follow-up or fulfillment.
ABOUT LOST MEDIA GROUP
Built to follow
the problem.
Marketing is often where we start.
Better business performance is where we’re going.
FOUNDER-LED.
CUSTOMER-MINDED.
HANDS-ON.
01 / WHERE IT STARTED
Good businesses deserve
to be understood.
Lost Media Group began with a simple belief: good businesses shouldn’t lose because they struggle to communicate their value. That belief still shapes our work in positioning, conversion optimization and digital marketing.
Working closely with clients revealed the rest of the picture. Even a compelling offer can be held back by the systems around it. The work grew because solving the problem required it.
Sometimes the answer is better marketing. Sometimes it isn’t.
02 / WHY THE WORK EXPANDS
The brief is
the beginning.
A useful question often leads beyond the original assignment.
“We need better leads.”
Look at who the offer attracts—and what happens after someone raises their hand. Positioning, intake and sales all shape the result.
“We need better reporting.”
Start with the decision the business needs to make. Then connect the data and systems that can answer it.
THINKING + EXECUTION
Understanding the problem is only useful
if you can do something about it.
We stay close to the work, connecting the diagnosis to the decisions,
systems and details that make change happen.
03 / FOUNDER & STRATEGIC LEAD
Nathan.
Close to the thinking.
Closer to the work.
The person asking the questions
stays to build the answer.
Nathan founded and leads Lost Media Group. His background is in strategic digital marketing: understanding why customers care, what makes an offer compelling, and where a buying experience breaks down.
That work connects positioning, ecommerce, analytics and experimentation with the technology and operations behind them. Customer behavior is the starting point. Systems thinking helps turn the insight into something that works.
AI-assisted development extends what he can prototype and implement, from integrations to internal tools. Judgment still determines what is worth building.
You work directly with the person doing the thinking—and helping put it into practice.
04 / EXPERIENCE
Experience across
very different businesses.
Nathan’s optimization work has included companies such as:
- Microsoft
- Intuit
- CBS Sports
- The New York Times
- Bank of America
- Bose
- Cisco
- Johnson & Johnson
- The Economist
- Verizon Wireless
- GORUCK
View the full listShow selected companies
- 1-800-Flowers
- Active Network
- Bridgestone
- Cubesmart
- Danaher
- Grooveshark
- H&R
- Honeywell
- infoUSA
- ING
- Kobo
- Level 3
- Macquarie Telecom
- MB Trading
- McGraw-Hill
- PR Newswire
- Protus
- Royal Bank of Canada (RBC)
- Sears Holdings
- SendGrid
- Serta
- SmallHD
- The Boston Globe
- Toll Brothers
- Wells Fargo
- World Vision
Selected experience from Nathan’s career.
05 / HOW WE THINK
Curiosity first.
Then evidence.
Then action.
Diagnose → Design → Build → Optimize
Question the brief.
Understand the outcome behind the request before choosing the deliverable.
Follow the evidence.
Use customer behavior, data and the people closest to the work to test assumptions.
Solve the right problem.
Prioritize the constraint that matters most, even when it changes the original plan.
Connect the system.
Look at the handoffs. A local improvement only helps if the whole business benefits.
Build what is needed.
Turn the strategy into a campaign, experience, workflow or tool that people can use.
Measure what changed.
Check the result, learn from it and decide what deserves attention next.
06 / WORKING TOGETHER
No layers between
the question and the thinking.
LMG stays intentionally senior and flexible. You bring the context, we work through the priorities together, and strategic ownership stays close to execution.
Specialists join where their expertise adds value. Technology and AI extend what we can do. You keep a direct line to the person responsible for connecting the work.
A small team. A wide field of view. A shared responsibility to make progress.
LET’S FIND THE NEXT MOVE
Bring the problem.
Let’s find a way forward.
You don’t need a perfectly written brief.
Start with what should be working better.